Russian stars in advertising — who and what advertises and how much it gets

18 Сен

Russian stars in advertising — who and what advertises and how much it gets

Many probably do not like advertising, many are indifferent to her, but advertising with the participation of stars does not leave anyone indifferent. Some are indignant that too much already stars — they are everywhere, even in advertising, and someone, for example, fans are rejoicing — once again see their idol. And how do you feel about the stars in advertising?

The ex-participant of the VIA Gra group smiled from the advertising posters of remittances. Brezhneva also advertised cosmetics, toothpaste, mobile phones, clothing and underwear. Her approximate roller fee — 40.000 dollars

She also became the face of the advertising campaign of the Tattoo Sweaters brand. Her 15-year-old daughter Sonya Kiperman also participated in the filming.

Sergey Svetlakov today actively cooperates with one of the mobile operators. Sum of his fee 15-20 million rubles

Urgant has a number of major contracts with MegaFon. For example, for the propaganda of yogurt, Urgant fee amounted to 150 thousand dollars.

Dmitry Nagiyev. Fee from 15 — 20 million rubles. The amount includes a full package of rights to use an artist’s image.

We will mention the positive effect of the participation of stars in mobile advertising. So, according to the analytical agency Mobile Research Group, in Moscow for half a year with other operators on Tele2 more than 100 thousand subscribers were transferred. «MegaFon» received almost 77 thousand customers during this time, and Beeline is over 19 thousand. With MTS to other operators, more subscribers have passed than.

The star, according to employees of the advertising business, increases the recognition of the brand. So, one of the most developed areas in advertising, where stars are attracted — the banking sphere. So in 2008, the Bank «VTB 24» attracted the actress Chulpan Khamatov, the conductor of Vladimir Spevakov, TV host Alexander Maslyakov, the coach in figure skating Tatiana Tarasov and some other recognizable persons. It is worth noting the increased demand for this by the Bank’s services.
They said that Sergey Garmash a few years ago for shooting in commercials of one of their banks received about 25 million rubles. Now Harmash is removed in the advertisement of another bank, but the amount of the contract remains a mystery.
Ksenia Sobchak earns about 2-3 million dollars a year. The lion’s share of this money is advertising and corporate.

Annual advertising contract of Hockey player Alexander Ovechkin with one of the Russian banks is estimated at least $ 500,000 (29 million rubles).

The cost of one advertising contract with the levels of the level of Porechenkov is estimated in the amount of € 150-200 thousand

Cord (Sergey Shnurov)

The most famous advertising with the participation of the musician had videos for the potency «Ali Caps»: in 2014, according to TNS Russia, they were on average 34 times a day. Promotional cord fees reach $ 150-180 thousand.

The most promoted performers — the level of Philip Kirkorov, Larisa Valley and Christina Orbakayte — cost from $ 30,000 to $ 50,000 per roller

Dmitry Hvorostovsky, because of his image and world fame, in demand — he advertises the luxury brands, such as a clock, although quite recently the singer advertised chocolate candies. But it was very adequately filed and did not damage him. The cost of advertising contracts of Hvorostovsky begins from 100 thousand dollars.

Anna Kournikova and Maria Sharapova

Maria Sharapova fees, since tennis is popular on the entire planet, will be measured tens of millions of dollars.

Colleagues Sharapova Anna Kournikova due to its attractiveness and correct advertising positioning also many advertising orders — 8 — 10 million dollars a year.

Elena Isinbaeva asks not lag behind the colleagues in the workshop and the fee — 200 thousand dollars plus taxes of 7%. Separately, travel and accommodation is paid. Thus, the Olympic champion is ready to be filmed in domestic advertising for 11 million 600 thousand rubles.

Yana Rudkovskaya, Dima Bilan and Yevgeny Plushenko — a trio of some of the most sought-after stars in the advertising sphere. In 2009, a well-known cosmetic firm paid Dima Bilaan about a million euros for using his behalf in perfume advertising. Then the artist advertised chips, for which the fee in a million euros again was received. According to rumors, the Italian watches brand paid about the same than the same Bilan.

Evgeny Plushenko and Yana Rudkovskaya

Evgeny Plushenko — number one in Russia by the number of contracts among representatives of winter species. For example, his contract with a well-known cosmetic brand brought him 1.5 million euros. Also Yana Rudkovskaya and Yevgeny Plushenko participated in the advertising campaign of toothpaste, earning about a million dollars. In advertising, the paste was shot and the little son of the star couple, who also earned about a million rubles.

The most uninterested in advertising, advertisers consider Andrei Arshavin. He starred in advertising Pepsi in early 2010. The fee amounted to $ 1.5 million. Then there was Lays chips advertising with low-voltage cucumbers. He also advertised poker, windows, beer, advertised the store «Technochok» and participated in advertising Nike.

We note one point. According to experts in the advertising sector, for Russian companies, the use of famous people in advertising — the reception is very controversial.
First, unconditional stars, in Western understanding, in Russia there is no. As a rule, the attitude to our famous people is divided by society exactly in half — someone loves, and someone hates.
Secondly, in Russia, where some of the population is beyond the poverty line, the appearance of people in advertising, achieving success and wealth, often causes no admiration and respect, and anger and envy.

What do you think — do you need stars in advertising?

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